Advertisers are great at convincing people to buy things—they get paid for it, after all. So how can we trust a company when it markets itself as “green” or “conscious” or “good?” If only there was some kind of standard or certification, like organic food or fair-trade coffee, to help us know when a business is genuinely trying to make a difference. While an industry-wide corporate certification has yet to manifest, companies can walk their talk by joining B Corporation. So go see if your business would qualify, or if your favorite conscious corporations have already joined—and look to see elephant join the ranks in the next few months, if we can find enough change in our ecouch.
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The 4 Stages of a Good Divorce. A Letter to my Children: You do not come from a Broken Home. These People are Rare Gems—Keep Them, Fight for Them, don’t Give Up on Them. Mom, can I Call her Mom, Too? Jon Stewart makes first appearance since retiring—”it’s not your country.” Waylon shares 10 transformingly beautiful Quotes about Love. My Marriage had to End—for my Life to Begin. The Day I Stopped Running. Why your Yoga Goals are (Probably) Irrelevant, if not Downright Dangerous. Dear Woman in the White Car at Margaritas Mexican Grill in West Memphis, Arkansas on July 15th, 2012.