Skip the caffeine…give yourself 30 seconds of prAna. [This is what effective advertising looks like]

Via on Mar 23, 2009

prana yoga climbing experience clothing

Second in a series of unpaid-for “This is what effective advertising looks like.” Click here for the first, lol hahah series, via TDA & Hapa Sushi. Effective advertising speaks to the spirit of a thing. It’s funny, or meaningful. It’s not product-driven, but rather passion-driven. It speaks to the demographic, directly. We’d love to see more of it, and less of the eyeball-dirtying other stuff.

When mountains speak, wise men listen. ~ John Muir.

Gorgeous video from folks who know how to get their message out—minimal logo bs, maximal evocative spirit of what they focus on. Look for Chris Sharma, other prana-ful yoga and climbing stars. Gives me a boost just lookin’ at ’em:

This vid has 655 views at time of posting. Let’s get it up to 1,000 over the next month, email it about to a few climbing yoga buddies.

Bonus: yoga montage of prAna photos:

Facebook is in talks with major corporate media about pulling their content into FB, leaving other sites to wither or pay up if we want to connect with you, our readers. Want to stay connected before the curtain drops?
Sign up for our curated, quality newsletters below.

Incorrect source, offensive, or found a typo? Email us (please put title in subject bar of email so we'll be able to fix). Or do you want to write for Elephant?
{Waylon H. Lewis C Enterprises 2015: Use Rights in perpetuity. Ownership remains with author.}

About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. | | | | | Google+ For more: publisherelephantjournalcom


6 Responses to “Skip the caffeine…give yourself 30 seconds of prAna. [This is what effective advertising looks like]”

  1. […] other day, I posted my second article in a series on “This is what Effective Advertising Looks Like.” In it, I talked about how prAna, the eco-minded yoga/climbing apparel and gear company, was […]

  2. […] in a Series: This is What Effective Advertising Looks […]

  3. Bill Korber says:

    Really good article, this is very similar to a site that I have. Please check it out sometime and feel free to leave me a comenet on it and tell me what you think. Im always looking for feedback.

  4. Greg says:

    Aren't all those windmills attractive?

  5. […] withdrawal—not to mention the rigorous schedule. I remember having a migraine for four days from caffeine deprivation. I advise you to plan ahead and wean yourself off of sugar, caffeine and any foods you […]

Leave a Reply