Second in a series of unpaid-for “This is what effective advertising looks like.” Click here for the first, lol hahah series, via TDA & Hapa Sushi. Effective advertising speaks to the spirit of a thing. It’s funny, or meaningful. It’s not product-driven, but rather passion-driven. It speaks to the demographic, directly. We’d love to see more of it, and less of the eyeball-dirtying other stuff.
When mountains speak, wise men listen. ~ John Muir.
Gorgeous video from folks who know how to get their message out—minimal logo bs, maximal evocative spirit of what they focus on. Look for Chris Sharma, other prana-ful yoga and climbing stars. Gives me a boost just lookin’ at ’em:
This vid has 655 views at time of posting. Let’s get it up to 1,000 over the next month, email it about to a few climbing yoga buddies.
Bonus: yoga montage of prAna photos:
hot on elephant
The 4 Stages of a Good Divorce. A Letter to my Children: You do not come from a Broken Home. Mom, can I Call her Mom, Too? These People are Rare Gems—Keep Them, Fight for Them, don’t Give Up on Them. Jon Stewart makes first appearance since retiring—”it’s not your country.” Waylon shares 10 transformingly beautiful Quotes about Love. 40 Things I’ve Learned in 40 Years. Dear Woman in the White Car at Margaritas Mexican Grill in West Memphis, Arkansas on July 15th, 2012. When your Heart is Wounded, I will Hold your Hand. Hot Love with a Leo.