Are we entering an age of collaboration, instead of competition?
It’s like Zeus getting together and working in common purpose with Odin…or, uh, Fortune and Forbes, or Nike and Reebok, or, uh, ReDirect Guide and elephantjournal.com.
The cooperation of Gaiam and Discovery represents the coming together of two of the world’s largest, most powerful planet-minded media companies. From the Press Release:
Gaiam to distribute Discovery’s DVDs
LOUISVILLE – Lifestyle media and fitness accessory distributor Gaiam Inc. in Louisville has signed a home video license agreement with Discovery Communications.
Under the three-year agreement, Gaiam (Nasdaq:GAIA) will release programming from Discovery Communications’ networks including Discovery Channel, TLC, Animal Planet, ID: Investigation Discovery, Science Channel, HD Theater and Military Channel.
“Gaiam and Discovery Communications share a common value in our mission to transform lives through the use of inspirational media” said Lynn Powers, chief executive of Gaiam Inc…
…for the rest, go to BCBR’s press releases (I mean, “news.” Same thing, right?).