IS IT GOOD OR BAD WHEN BICYCLING BECOMES A FAD?
In Brooklyn, New York, the coolest accessory ain’t a car. It’s your “fixie”—fixed gear—bike. Now, they’re being sold through Urban Outfitters, the official purveyor of hipster cool to the masses.
When did biking become less about transportation and more about fashion? If this will get more of the hipster kids on bikes and out of their cars, then great, but do you really want a trendy chain clothing store to be making your bike? It’s cool and all but is the bike worth the money?
Built by us & you. Urban Outfitters has teamed up with Republic Bike to bring you a personalized experience in bike design. We offer more than 100,000 component and color combinations for the fixed / single gear Aristotle bike. You just need to pick and choose. Republic Bike will build it, box it and ship it directly to you.
I personally want a bike made from a brand I can trust. Also I’d like to support a local bike shop instead of a huge chain. I really like the idea of personalizing your bike and actually picking each bike part and color to create a one-of-a-kind bike. However, I’m not so fond of the idea of Republic Bike shipping to you. Not only is it less environmentally-friendly to ship and ship and ship, but when you buy something new, you usually want it immediately (at least I do!).
Also, I’m a very amateur biker so please write your thoughts and comment!