IS IT GOOD OR BAD WHEN BICYCLING BECOMES A FAD?
In Brooklyn, New York, the coolest accessory ain’t a car. It’s your “fixie”—fixed gear—bike. Now, they’re being sold through Urban Outfitters, the official purveyor of hipster cool to the masses.
When did biking become less about transportation and more about fashion? If this will get more of the hipster kids on bikes and out of their cars, then great, but do you really want a trendy chain clothing store to be making your bike? It’s cool and all but is the bike worth the money?
Built by us & you. Urban Outfitters has teamed up with Republic Bike to bring you a personalized experience in bike design. We offer more than 100,000 component and color combinations for the fixed / single gear Aristotle bike. You just need to pick and choose. Republic Bike will build it, box it and ship it directly to you.
I personally want a bike made from a brand I can trust. Also I’d like to support a local bike shop instead of a huge chain. I really like the idea of personalizing your bike and actually picking each bike part and color to create a one-of-a-kind bike. However, I’m not so fond of the idea of Republic Bike shipping to you. Not only is it less environmentally-friendly to ship and ship and ship, but when you buy something new, you usually want it immediately (at least I do!).
Also, I’m a very amateur biker so please write your thoughts and comment!
hot on elephant
Elephant Journal’s Holiday Gift Guide 636 shares A letter to the Anger that refuses to Leave Me. 532 shares Waylon’s favorite Ethical Gifts. 9 shares Join: Elephant’s Winter 2017 Academy. 28 shares Trevor Noah just won my Respect. 2,546 shares December Forecast: Letting Go of 2016 & Leaning into 2017 with Love. 6,344 shares Year of the Fire Rooster 2017: What to Expect. 751 shares How to Say Goodbye to that almost-great Love. 1,515 share These Tweets (and Retweets) actually Happened. 1,175 share For the Women who are Trying to Do & Be Everything to Everyone. 3,059 shares