Member Number One & Two: 1% for the Planet. Video.

Via on Aug 22, 2009

1% for the planet

Ironically, I can’t yet afford to join ’til elephantjournal.com gains a few more advertising supporters. But I hope to do so soon, and thinks it makes great financial sense for those who aren’t fighting to keep their house.

A [3min.] portion of our profile on 1% For the Planet, an alliance of businesses that donate at least 1% of their annual revenues to environmental organizations worldwide. Founded by Yvon Chouinard and Craig Matthews, 1% has grown to over 1000 members since it’s launch in 2002 and has donated nearly $42 million to approved environmental non-profits. Music by Neil Halstead & Jack Johnson courtesy of Brushfire Records onepercentfortheplanet.org

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About elephant journal

elephant journal is dedicated to "bringing together those working (and playing) to create enlightened society." We're about anything that helps us to live a good life that's also good for others, and our planet. >>> Founded as a print magazine in 2002, we went national in 2005 and then (because mainstream magazine distribution is wildly inefficient from an eco-responsible point of view) transitioned online in 2009. >>> elephant's been named to 30 top new media lists, and was voted #1 in the US on twitter's Shorty Awards for #green content...two years running. >>> Get involved: > Subscribe to our free Best of the Week e-newsletter. > Follow us on Twitter Fan us on Facebook. > Write: send article or query. > Advertise. > Pay for what you read, help indie journalism survive and thrive. Questions? info elephantjournal com

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One Response to “Member Number One & Two: 1% for the Planet. Video.”

  1. [...] tried to pull this 1% for the Planet ad after learning that SIGG had directly misled them (and the American public), though Patagonia [...]

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