Yoga star and elephriend Tara Stiles in American Apparel‘s new, Made in USA yoga line. No deets yet on organic or what, but here’s her first ad, just up on AA’s site—and hopefully on this site, soon. I love AA—making doing it right (progressive, Made in USA) look sexy—and elephant loves Tara, who is as sweet as she is savvy, as grounded as she is ambitious, as lovely as she is tasteful (which is key when it comes to AA’s notoriously provocative ads).
Bonus, a few more recent AA ads that remind us why we like ’em. They got guts. They got something to say. They’re vivid, simple, and not a waste of my eyeballs’ time:
hot on elephant
July’s Full Moon in Capricorn: The Heart wants what it Wants. The 4 Stages of a Good Divorce. A Letter to my Children: You do not come from a Broken Home. Our Soulmates are Rarely Who We Expect. Men, Let’s Stop Fooling Ourselves: Size Matters. To the One Who Tried to Break Me. An Open Letter to the Fixers. Mom, can I Call her Mom, Too? How your Stored Memories in the Amygdala can lead to PTSD. Jon Stewart makes first appearance since retiring—”it’s not your country.”