Yoga star and elephriend Tara Stiles in American Apparel‘s new, Made in USA yoga line. No deets yet on organic or what, but here’s her first ad, just up on AA’s site—and hopefully on this site, soon. I love AA—making doing it right (progressive, Made in USA) look sexy—and elephant loves Tara, who is as sweet as she is savvy, as grounded as she is ambitious, as lovely as she is tasteful (which is key when it comes to AA’s notoriously provocative ads).
Bonus, a few more recent AA ads that remind us why we like ’em. They got guts. They got something to say. They’re vivid, simple, and not a waste of my eyeballs’ time:
hot on elephant
The 4 Stages of a Good Divorce. A Letter to my Children: You do not come from a Broken Home. These People are Rare Gems—Keep Them, Fight for Them, don’t Give Up on Them. Mom, can I Call her Mom, Too? Jon Stewart makes first appearance since retiring—”it’s not your country.” Waylon shares 10 transformingly beautiful Quotes about Love. My Marriage had to End—for my Life to Begin. Why your Yoga Goals are (Probably) Irrelevant, if not Downright Dangerous. The Day I Stopped Running. Dear Woman in the White Car at Margaritas Mexican Grill in West Memphis, Arkansas on July 15th, 2012.