We’ar: The American Apparel of Yoga Clothes (only, out of New Zealand)
I woke early in the morning in anticipation of my day at the annual Estes Park Yoga Journal Conference, and jumped into my new, and might I add cute, We’ar Yoga clothes.
I was ready. I felt great, I looked great. So what happened? I have been battling with a cold all week and it finally caught up with me right before I was ready to head out to Estes Park. I’ve had such a busy week that I wasn’t thinking about anything but the next thing. And finally when I took a moment to breathe, and sigh, and clear my mind, readying myself for a relaxing day of yoga and socializing, I realized that my body wanted to collapse. I rested and waited until I felt a little better, and in appreciation of Yoga Journal Conference, took out my slightly dusty, almost hiding yoga mat, placed it on my living room floor, and began to self-instruct. My body was exhausted and what it needed more than anything was yoga. I felt great stretching and pushing myself little by little.
yoga means union. we’ar not separate. we’ar not alone. yoga teaches us how to be truly present in this exact moment in time. the very moment in which we have full power to create.we’ar celebrating happiness as the essential tool of internal navigation. enough of the drama of unfulfilled expectations and could’ve should’ve might’ve reality: when you sit, free from distractions, does your heart beat in happiness?
But what felt even better? My new We’ar Yoga clothes (of course). They flowed with my movements, were snug and comfortable. They have the perfect amount of stretch, giving way while also not restricting. The fabric—natural fibers including 100% cotton and super cotton-rich knits—feels soft and smooth, flexible yet durable. We’ar loves cotton because of its absorbency, breathability and non-stinkability, insulation & snuggliness, bioelectrical qualities and it is hypoallergenic.
new plant derived textiles such as soy and bamboo that boast similarly divine qualities are exciting. we’ar keen as beans to utilise these in upcoming collections just as soon as we find a way to access them where we produce without leaving goblin sized carbon boot-prints all over the planet.
They are good enough to think about their carbon footprint however why not organic cotton!?
life lives on life. life eats itself. we’ar into the idea that bringing consciousness to how we consume lays the foundation for mutual fulfillment and respect between peoples and species. at a time when conscious consumerism and green anything are catch phrases of multinational power merchants we’ar into digging. if it says it’s ‘green’ or ‘just,’ then scratch and sniff, does it smell as good?
we’ar developing a functional model for holistic business that nourishes each being and earth process in the birthing of our garments. riding a wave of involution, of internal transformation we’ar injecting a homeopathic tincture of positivism into a system that’s ripe for deeper meaning. crafting clothes from natural fibers that enhance rather than restrict the individual’s freedom and true expression is a seed from which our forest of dreams can grow.when did we cease to be citizens and become consumers? we’ar saying u’r more than that. u’r perfection. u’r creation itself. every breath taken and every purchase made is a stone dropped in the shared waters of our universe. the ripples of your decisions effect everything. life lives on life. we all eat and are eaten. let’s feast in gratitude, and nourish one another. let’s drop the right stones.
spending money is giving energy. who do you want to give it to? choosing who we give our energy to (and who we don’t give it to) is the empowering reality of conscious consumerism. we’ar committing $1 per garment in support of manifesting social prophecy.