Is Swag Green?

on Sep 4, 2009

As seen at Naturally Boulder Days conference, Millenium Hotel, 2009.

I go to a lot of eco-responsibility-minded conferences and events—and at every one I leave with a “recyclable” (but god knows how) plastic tote bag full of samples wrapped in plastic-is-forever wrappers. Par example, yesterday, I was at a panel with four leading LOHAS/green/natural products tycoons. How many plastic bottles were on their table? Ten, give or take a few.

At least at Naturally Boulder Days, yesterday, Simply Boulder gave out full glass bottles of their delectable sauces, instead of (like most companies) little packets of promotional swag, er, near-future-landfill waste.

Founder of elephant magazine (founded: 2002, went national as indie magazine, & successfully transitioned online in 2009 [because mainstream magazine distribution is wildly inefficient from an eco-responsible point of view]) is dedicated to "bringing together those working (and playing) to create enlightened society." It's about anything that helps us to live a good life that's also good for others, and our planet. elephantjournal.com (named Top 10 in the US by over 40 sites) and host of "Walk the Talk Show with Waylon Lewis," a national “top ten ‘green’ video blog," Waylon was born in Boulder, Colorado, raised at a Buddhist meditation retreat in Vermont, graduated from Boston University’s top-ranked magazine journalism school; and is a top columnist for Huffington Post, daily bike commuter, workaholic, mediocre climber & best friend of Redford (a rescue hound). His goals in life: to take a long bath tonight with Dwell, The Sunday NY Times, The New Yorker & a glass of Talisker with one ice cube; publish a best-selling novel (and get filthy rich); have 12 red-headed chil'n (and only one wife); run for President (and lose) & have fun all along the way. ~~~ founder: elephantjournal.com | host: Walk the Talk Show with Waylon Lewis. Ft. on 20 sites, incl. Huffington Post. ~ 200,000 unique visitors/month: Google Analytics. ~ Treehugger: Reader's Choice "Eco Ambassador in Culture & Celebrity" + 2010 "Changemaker" ~ Discovery Network's Planet Green: "Green Hero" ~ Shambhala Sun: "Prominent Buddhist" ~ Naturally Boulder: "'07 Entrepreneur of Year" ~ 5280 Magazine: "Top Single '09" ~ MNN: Top 10 US Green Video Blog ~ Beliefnet: Top 10 Buddhist Blog ~ Shorty Awards: #1 Green Twitter in US ~~~ To connect: "elephantjournal on Facebook" "Waylon Lewis on Facebook" & "Walk the Talk Show with Waylon Lewis" on Facebook On twitter: twitter.com/waylonlewis and our award-winning twitter account, named #1 nationally in green: twitter.com/elephantjournal