Although Celebs live off of Diet Coke and Cigarettes, we all know this is not realistic, not healthy and will cause cancer. Duh? Well, New York is showing the ‘Duh, Soda drinks and other sugary drinks will make you fat’ with their new anti-soda ad campaign, “Are you Pouring on the Pounds?” What you see in these ads is soda or sports drinks leaving the bottle and turning into a messy sundae of fat. Yes fat. Things of benefit from high amounts of fat: Thunder Thighs, Love Handles, Beer (Soda) Belly, Triple Chin, Cankles, oh yes the list goes on and on.
So is this an affective way of (anti-)marketing? Will this actually stop the soda cravings? I think so, just as much as the anorexic girls hanging a picture of some obese person on their fridge so they are repulsed to eat (thus just live off Diet Coke and Cigarettes) works. Hm. Let’s not take these ads that far, but I love the smaller print on the ad “Don’t Drink Yourself Fat. Cut back on soda and other sugary beverages. Go with water, seltzer or low-fat milk instead.” Duh, right?
For a full article of New York City’s Anti-Soda Ads, read NYTimes.com