Uh, wow.

Via elephant journal
on Dec 23, 2009
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lululemon ad disabled yoga journal

This is What Effective Advertising Looks Like.

Just what Lululemon (richy lululemon athletica) needs from us (poor Elephant Journal): free advertising. But whattayagonnado. This ad deserves it. Photo.

(Ads you want to share with others. Ads that get themselves the attention of top 10 yoga blogs that are hungry for advertising, but are so inspired by said advertisement they feature it on their site, for free, gaddamnit.)

I looked at this critically, examining alignment…for a full five seconds…before saying to myself, uh, wow. Great ad.


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Comments

9 Responses to “Uh, wow.”

  1. Amy Putkonen says:

    I thought two things when I saw this ad… 1) How cool that they featured a person with a so-called disability in a powerful and athletic light and 2) That must be itchy on her feet.

  2. yogitastic says:

    Awesome ad! Truly inspiring!

  3. gabygyoga says:

    Glad Lulu is catching on and showing us a new side. Check out this Manduka ad as well. http://www.manduka.com/us/blog/2012/06/18/yogi-we

  4. Lisa says:

    Wow….. just wow….. incredible courage, light and soul! ♡

  5. guest says:

    Lululemon sucks. What a gimmick. It's all the rage these days, using amputee models to show how progressive and open-minded your huge corporation is. B*llshit. They profiteer off anyone they can.

  6. Dawn says:

    I think it's great they are using a disabled athlete. But I'm waiting for the day they use a real woman with a body that is bigger than a size six. Oh wait—-they don't have clothes for the average woman—only the ones they think are worthy

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