Whole Foods is huge in Japan! I mean, Twitter!
Want your company to succeed on twitter? Make like Whole Foods, surrender to the medium, empower an employee…and use your “Authentic Voice.”
CNBC names @WholeFoods a Top 10 company on twitter.
“Whole Foods uses Twitter to go deep on their customers’ needs, test concepts, and extend the conversation about values that drive them.” ~ CNBC
I remember being at a social media panel put on by Naturally Boulder, an organization here in Boulder (in case you didn’t guess) and hosted by Fresh Ideas Group, where @elephantjournal was honored to be featured as an example by @gwenbell of a company rocking twitter. Only, we’re hardly a company—more of a laptop + a dream + a bike + too many Americanos.
Whole Foods is a real company, with $548 Billion dollars (okay, made that up, have no idea) in annual sales. And so I was inspired to learn that, in their view (they were featured on the panel), their success derived from their bold surrender to the personal nature of twitter. To paraphrase: “We used twitter for awhile, but didn’t have much success, get many followers. We just used our PR/Marketing voice, talked about specials…finally we empowered one person to tweet, and to do so in a “personal,” “authentic” voice. Suddenly we had kajillions of followers, and it’s been huge for us.” [I’m paraphrasing, again, based on my Americano-soaked memory]
Whole Foods is to twitter as Godzilla is to Japan, only in a wholesome way.
This virgin geek has some great tweeting (and Facebook, and LinkedIn) twips:
hot on elephant
How I stopped Speed Dating my Passions & finally Committed. 235 shares New Moon in Scorpio: Only those who Believe in Magic will Find It. 4,359 shares She Smiles as she Cries: the Story of High-functioning Depression. 5,072 shares A Homemade Buddhist Ritual for Letting Go. 616 shares 10 Things to Know about Dating a Scorpio (& Why they Love Sex). 601 shares Living with C-PTSD Following an Abusive Relationship. 2,633 shares Why we must Break to Heal. 1,041 share Stop Ignoring these Connections, they can Turn your Day (or Life) around. 937 shares November Energy Forecast: Love & the Twin Flame magic of 11:11. 1,154 share To my Diego: 4 Poems by Frida Kahlo that Demonstrate the Exquisite Nature of Love. 642 shares