Sound and Beauty, signifying nothing.
I come out of watching this video inspired, moved, ready to embrace change.
Moby (yoga-doing vegan) in the background. The images are beautifully shaped, edited, interspersed. The storyline is clear: we can change, for the better:
Only, it’s not saying anything. At all. BP isn’t pushing altnernative fuels—going beyond petroleum—in any meaningful way. Nothing worth mentioning in their own commercial, even.
It’s all Sound and Fury, signifying…greenwashing.