Greenwashing 101: BP.

Via on May 7, 2010

bp greenwashing petroleum beyond wind solar fuel oil spill

Sound and Beauty, signifying nothing.

I come out of watching this video inspired, moved, ready to embrace change.

Moby (yoga-doing vegan) in the background. The images are beautifully shaped, edited, interspersed. The storyline is clear: we can change, for the better:

Only, it’s not saying anything. At all. BP isn’t pushing altnernative fuels—going beyond petroleum—in any meaningful way. Nothing worth mentioning in their own commercial, even.

It’s all Sound and Fury, signifying…greenwashing.

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4 Responses to “Greenwashing 101: BP.”

  1. Ben says:

    To be fair, BP Solar is no joke. They are installing a ton of Solar capacity around the world.

  2. juju says:

    This commercial is loaded with conservative assumptions about what "beauty" is, including suburban "roses" and women with breast implants. AND it doesn't say anything about petroleum, energy, or ecology.

  3. Seems they have a good eye to influence the masses. Good thing Elephant Journal can see beyond these images and reveal the truth for what it is.

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