At least that’s the idea behind Bike Pool, which crafted this smart, eHarmony-esque promo video that will make any bike lover smirk.
“I wasn’t just looking for a someone to ride with. I was looking for someone to ride.”
The video was actually part of a recent YOXI Pilot Competition, an interesting intiative that brings writers, strategists, designers, and storytellers together to tackling social issues through creative problem solving. YOXI takes on issues like food, reusable packaging, and of course, bikes. The ideas get wrapped up into a video, and the website then encourages visitors to vote on their favorite. The winning team gets $5000 to donate to a charity of their choice that’s related to the topic from the brief.
Unfortunately the “ride of your life” didn’t score the top ranks, but the winning idea is pretty cool as well.
You can watch all of the submissions here.
Love that Bike Love poster? You can get one here.
hot on elephant
How I stopped Speed Dating my Passions & finally Committed. 237 shares New Moon in Scorpio: Only those who Believe in Magic will Find It. 7,313 shares She Smiles as she Cries: the Story of High-functioning Depression. 5,122 shares A Homemade Buddhist Ritual for Letting Go. 624 shares November Energy Forecast: Love & the Twin Flame magic of 11:11. 1,912 share Living with C-PTSD Following an Abusive Relationship. 3,065 shares 10 Things to Know about Dating a Scorpio (& Why they Love Sex). 613 shares Why we must Break to Heal. 1,046 share Why it’s Okay we Won’t ever have Sex. 331 shares An Open Letter to the Nice Guys. 491 shares