Halloween: guess what Jamie Oliver + Chipotle’s Steve Ells are going as.

Via on Oct 15, 2010

Yup: fake/processed food.

Pictured: elehero Jamie Oliver with elehero Steve Ells, for Chipotle‘s Boorito Halloween promotion—which benefits Jamie Oliver’s Food Revolution.

Remember Michael Pollan‘s food rules: if it’s got more than four ingredients, if your grandparents’s generation wouldn’t have recognized it as food when they were young…it’s probably not real food.

Eat Food, Mostly Plants, Not too Much.

To watch ele’s editor Waylon Lewis with Michael Pollan, click here.

About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now elephantjournal.com & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. elephantjournal.com | facebook.com/elephantjournal | twitter.com/elephantjournal | facebook.com/waylonhlewis | twitter.com/waylonlewis | Google+ For more: publisherelephantjournalcom

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One Response to “Halloween: guess what Jamie Oliver + Chipotle’s Steve Ells are going as.”

  1. [...] *Oh, and it violates the “food rules” of Michael Pollan by 100 ingredients too many. [...]

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