A “Billboard” that Advertises…well, nothing.

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on Dec 17, 2010
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A Sight of Fresh Air.

I’m actually inspired by looking at this “billboard”—advertising nothing but clean air. Seattle-based art/architecture firm Lead Pencil Studio created this amazing, artsy, stainless steel piece of environmental commentary at the U.S.-Canada border. I, myself, would be happy to look at such a billboard while cruising down the highway. Lead Pencil Studio has “built a career on blurring the divide between architecture and art; questioning the idea of consumer culture has been a recurring theme.” Via Fast Company‘s Co.Design:

The government funds an art piece that comments on advertising. Tea Partiers: Is this proof that the U.S. is run by Commies?

So instead of your usual glimpse of cheeseburgers and red-faced car salesmen, you’ve got a snarl of stainless steel rods vaguely reminiscent of TV static, but surrounding only the clean air of Blaine, Washington.

Clearly it’s some kind of pinko Canadian stunt, right? A passive-aggressive commentary on Americans’ conspicuous consumption? Wrong! Non-Sign II is the brainchild of the Seattle art and architecture firm Lead Pencil Studio. Even crazier: It was commissioned by the federal government, which usually regards high art the way one would a dead rat.

For the full article, check out Fast Company‘s Co.Design.


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About Lindsey Block

Lindsey Block spends her weekdays as part of the Elephant Journal crew and her weekends hiking or picnicking at the park with a book. She's been a vegetarian for most of her adult life and delights in cooking up a new recipe (even though she really just wants to make tacos). She currently lives in Southern California.

Comments

2 Responses to “A “Billboard” that Advertises…well, nothing.”

  1. Love it!. Thanks for posting, Lindsey.

    This goes on our new Elephant Yoga Facebook page, under the category "Yoga Related"!

    Bob W.

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