Here in South Africa, Burger King is poised to enter the market, KFC has been here for decades and the fast food franchise industry is heating up. If, wherever you are, you’re feeling a little bit threatened by corporate colonization of your free will…remember that you have the power.
By voting with your fork , realize that what you choose to spend your hard-earned cash on immediately affects the market structures of your society. If a product is not selling, then companies will soon stop trying to pass it off onto you.
There are a lot of metaphysics and politics involved in what we consume. We are all integral parts of and co-creators of the world around us.
Americans drink 44 million cups of coffee every day. Imagine if, suddenly, they all wanted tea! This is why companies spend millions to buy your vote—in an effort to convince you of your need and want for their products.
Do you have any qualms about buying cloned meat? Are you a vegetarian? Do genetically modified foods challenge your ethical standpoint?
A lot of beef in the U.S. is now from cloned animals, and the beef producers have tried their best to keep you unaware of this fact. Food labeled ‘Free’ of genetically modified organisms (GMO-free) in America means up to 10% allowable contamination—in the EU, and in South Africa, it means only 1.3% allowed.
What is your viewpoint on buying organic produce? Can you afford it? If something is called “Green”, is it automatically defined as “Good”?
This all comes down to awareness, or as they say in spiritual lingo, Consciousness. For this, information is important…but at the same time, so much information is conflicting and confusing—serving only those who are putting it out. So you also have to try and follow your heart and feel things out by asking:
Is this really satisfying and nurturing to my body and being in the world?
For example, we all need to drink more water. Whether you want to drink it from a stream, a plastic bottle, filtered or tap or soda, they all have their consequences.
With awareness comes not only responsibility, but also power. Realize that you are not meaningless to the corporate onslaught. Perhaps I am stating the obvious, the simple, but we forget. We are all a part of everything. Over a billion people choose to drink Coca-cola each day, and that choice has a direct impact on our health, mindset and planet.
Roll on Food Revolution. Roll on.
Neil Joss is a Bikram yoga teacher of three years—standing and sweating. Neil has a holistic health counseling practice called Happier and Happier, where he helps people build more happiness in their lives through nutritional guidance and attaining their goals for their health indefinitely.