I’ve been asked “why elephant” a lot, recently, for some reason—three times yesterday, and once today in an interview for a book about entrepreneurship and intuition. So, here you go, a comment adapted from my response to a reader asking why we, a yoga-oriented blog. were publishing an article by a lady about her appreciation of masturbation.
We aren’t a yoga-oriented blog, exactly, or an adventure-oriented site, or a green-focused publication, or a Buddhist journal, or any one thing. We’re “elephant.”
We did start out, 9 years ago, as a yoga magazine. But even then we focused not on the practice of yoga per se but rather “everything that yoga people care about”—which includes, say, composting, ecofashion, mountain biking, child rearing, politicking, the arts and silly cat videos–anything. Anything that’s good for us, helps us to live a good life that’s also good for others and our planet. Triple-bottom line, you know.
So … a few years ago we got mistaken all the time for a “green” magazine, then blog. Now, yoga again.
Actually, what we’re about goes back to our namesake, the elephant. Specifically, the legend of the blind men and the elephant. There’s more about that here, http://www.elephantjournal.com/2010/12/enough-about-elephant-lets-talk-about-you-an-interview-with-waylon-lewis-brian-kimmel/ or http://www.elephantjournal.com/2010/05/why-elephant-isnt-vegan/ or here http://www.elephantjournal.com/2009/05/about-last-night/ if you happen to be curious.
hot on elephant
The 4 Stages of a Good Divorce. A Letter to my Children: You do not come from a Broken Home. Mom, can I Call her Mom, Too? These People are Rare Gems—Keep Them, Fight for Them, don’t Give Up on Them. An Open Letter to the Fixers. Jon Stewart makes first appearance since retiring—”it’s not your country.” Waylon shares 10 transformingly beautiful Quotes about Love. 40 Things I’ve Learned in 40 Years. When your Heart is Wounded, I will Hold your Hand. Dear Woman in the White Car at Margaritas Mexican Grill in West Memphis, Arkansas on July 15th, 2012.