I’ve been asked “why elephant” a lot, recently, for some reason—three times yesterday, and once today in an interview for a book about entrepreneurship and intuition. So, here you go, a comment adapted from my response to a reader asking why we, a yoga-oriented blog. were publishing an article by a lady about her appreciation of masturbation.
We aren’t a yoga-oriented blog, exactly, or an adventure-oriented site, or a green-focused publication, or a Buddhist journal, or any one thing. We’re “elephant.”
We did start out, 9 years ago, as a yoga magazine. But even then we focused not on the practice of yoga per se but rather “everything that yoga people care about”—which includes, say, composting, ecofashion, mountain biking, child rearing, politicking, the arts and silly cat videos–anything. Anything that’s good for us, helps us to live a good life that’s also good for others and our planet. Triple-bottom line, you know.
So…a few years ago we got mistaken all the time for a “green” magazine, then blog. Now, yoga again.
Actually, what we’re about goes back to our namesake, the elephant. Specifically, the legend of the blind men and the elephant. There’s more about that here, http://www.elephantjournal.com/2010/12/enough-about-elephant-lets-talk-about-you-an-interview-with-waylon-lewis-brian-kimmel/ or http://www.elephantjournal.com/2010/05/why-elephant-isnt-vegan/ or here http://www.elephantjournal.com/2009/05/about-last-night/ if you happen to be curious.