Best Commercial Ever: Willie Nelson for Chipotle: Factory Farming. “Back to the Start.”

Via on Aug 30, 2011

I’m going back to the start:

I don’t heart giving advertisers free press…but I heart this.

With the words of Joel Salatin, the most famous farmer in America, still ringing in my ears (I interviewed him Monday morning, thanks to Transition Colorado & COMMON/FearLess/Fresh Ideas Group/Chautauqua), let me remind us all:

while vegans and meat-eaters disagree, we can all be united in our fear and hatred for the horror that is factory farming.

YouTube Preview Image

Coldplay’s haunting classic ‘The Scientist’ is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, “Back to the Start.” The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.

Download the song “The Scientist” by Willie Nelson now available on iTunes for $0.99. Label and artist proceeds benefit The Chipotle Cultivate Foundation.

Join: Elephant’s Summer 2015 Academy: a Certificate Apprenticeship in Social Media, Journalism Ethics & Editing.

Facebook is in talks with major corporate media about pulling their content into FB, leaving other sites to wither or pay up if we want to connect with you, our readers. Want to stay connected before the curtain drops?
Sign up for our curated, quality newsletters below.

Incorrect source, offensive, or found a typo? Email us (please put title in subject bar of email so we'll be able to fix). Or do you want to write for Elephant?
{Waylon H. Lewis C Enterprises 2015: Use Rights in perpetuity. Ownership remains with author.}

About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. | | | | | Google+ For more: publisherelephantjournalcom


5 Responses to “Best Commercial Ever: Willie Nelson for Chipotle: Factory Farming. “Back to the Start.””

  1. elephantjournal says:

    This is really kinda cool, considering it's an advert… link/intro via~Tobye.

    Tressa Nolan how auspicious, i had the most vivid and weirdest weirdest dream about willie nelson last night. i can't even explain it hahaha

    # Such lovely burritos! They're one of the only american fast food chains i wish we had here in Ireland… so much better than a big kack! ~Tobye.

    Keith Worboys Putting pigs bac-on the farm lol, love it

    Rhonda Tazelaar This was great thanks for sharing…

  2. frankhark says:

    This is awesome.

  3. […] “While vegans and meat-eaters disagree, we can all be united in our fear and hatred for the ho… ~ Joel Salatin. ~ […]

  4. […] Let’s go back to the start. […]

  5. elephantjournal says:

    Oh god please paragraph breaks…I love what you're saying but can't breathe in between your many sentences…W.

Leave a Reply