When and Where: 10-9-11 2:38pm Outside the Apple Store on 5th Avenue in New York City
Why: Really makes you stop and realize that Steve Jobs was some sort of prophet…certainly something much bigger than a CEO
Someone I know very well told me a story about being in a meeting with Steve Jobs 7 years ago.
Jobs was describing the success of Apple’s infamous ad campaign. He said you only have 3-5 seconds to get peoples’ attention.
Steve Jobs did it even quicker. How long does it take to say “Think Different”?
So here’s a challenge:
Can you summarize your your mission, your intention… in 3-5 seconds?
Whether it’s “Live in the Moment!” or “Spread the Love,” we all need a rallying cry. Because without one, our lives are spent enslaved to Job’s inventions, bumbling from one email to the next.
hot on elephant
July’s Full Moon in Capricorn: The Heart wants what it Wants. How to Love a Woman who Scares You. The 4 Stages of a Good Divorce. Our Soulmates are Rarely Who We Expect. I Still Think of You. Men, Let’s Stop Fooling Ourselves: Size Matters. Reading This Takes Guts. To the One Who Tried to Break Me. An Open Letter to the Fixers. How your Stored Memories in the Amygdala can lead to PTSD.