What the World Needs Now… Is a Generous Helping of Self Promotion.

Via on Feb 17, 2012

Shy little girl

Self promotion, some feel, is selfish.

In fact, authentic self promotion is one of the most generous things we can do. To understand why this is, let’s look at what’s behind much of our discomfort with self promotion.

Of Bathing Suits and Three Way Mirrors
Self promotion is a bit like buying a bathing suit.

You screw up your courage and venture into a tiny dressing room where a three-way mirror and overhead lighting expose every real and imagined flaw.

Gee. Why don’t you do this more often?

We avoid self promotion to the extent that we fear what we (and everyone else) will see in the harsh light of the dressing room.

That we aren’t perfect.

But Perfection Isn’t What the World Needs
The world isn’t hungering for more super models or crying out for manicured lawns and good hair. The world doesn’t need more perfection. We need more humanity.

And there’s nothing like self promotion for bringing one face to face with one’s own humanity.

Hey, Could You Turn that Light Down?

Self promotion shines a light on the things we want to share with the world, and, in the process, it’s illuminates things we’d rather not advertise.

That’s a good thing.

For every accomplishment we can claim with pride, there’s bound to be a corresponding flaw, error, or oversight. For every strength, there will be a weakness. There will be instances of our failure to live up to our own standards.

Conscious self promotion requires us to accept ourselves as we are without defense or justification. And it won’t let us get away with delaying life and work until we get one more certificate, one more degree, one more insight.

The Gift of Not Measuring Up
The world can’t wait until we’re perfect. (Right. Like that’s going to happen. And if it did, how would I know?)

Life, the Universe, and everything want us to participate Here and Now.

Self promotion is one response to the call to participation. We promote ourselves not to compete against or exceed others, but to join the dance.

Far from leading to ego inflation and grandiosity, conscious, authentic self promotion calls us to humility, to a right-sizedness that is grounding and enriching in the best sense.

Self Promotion Is Creative When we promote ourselves and our work from where we actually are (as opposed to where we think we ought to be), we invite change.

By promoting ourselves consc

iously and authentically, we loosen our stranglehold on our self images. Having offered them to the world, we open them (and thus ourselves) up to radical refurbishing. Like the Velveteen Rabbit with it’s bare spots and missing eye, we may be rubbed raw (and we will be made more beautiful).

But only if we are willing to be found out as less than perfect.

Self Promotion Seeds Compassion
The practice of authentic self p

romotion transforms the way we see the other travelers on Spaceship Earth. Because we know what it is to publicly affirm values we do not always embody, we may find ourselves strangely moved by the other Human Beans who fall short of their ideals.

In these and so many other ways,

About Molly Gordon

Molly Gordon is a business sage and trickster for the spiritually and psychologically savvy. Her lifetime project is to wake up. A Master Certified Coach and a Certified Facilitator of The Work of Byron Katie, she’s passionate about using and teaching the opportunities for personal transformation in everyday life and work. / Molly and her husband, Miles live in Suquamish, Washington, with Bolivia the wonder cat and three hens: Viola Swamp, Sophie, and Feathergrain. When not hanging out with their astonishingly talented grandchildren, she gardens, reads, cycles, and tools around Puget Sound on a bright yellow paddleboard. / You can subscribe to Molly’s weekly ezine, Authentic Promotion, and read her blog at shaboominc.com. You can also find her on Facebook at facebook.com/shaboominc and on Twitter at twitter.com/shaboom.

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4 Responses to “What the World Needs Now… Is a Generous Helping of Self Promotion.”

  1. Molly, you have such a gift for giving a human voice to the path of a soloprenuer. Just what i needed to melt into my vulnerability as I sit down to do a little self promotion. Thanks!

  2. Me Myself and I says:

    I love this article…. love love love it! I'd love to share but am a bit distracted by the formatting issues and the reference to "Human Beans"… I think you meant "beings"… LOL! Thank you! Great way to start the morning.

  3. Julie Stiles says:

    So true, I fall often into the thought that I need to be fully walking my talk before I can talk, which then feels like an endless process that keeps me from getting out there. What a nice reframe to see it instead as an opportunity to grow in compassion for my own humanity and struggles, and allow that compassion to flow out to the humanity and struggles of others. Perhaps someone could clean up the formatting and complete the last sentence/paragraph so we aren't left hanging at the end.

  4. Hector V. Barrientos-Bullock Harleigh Quinn says:

    "Self promotion is one response to the call to participation. We promote ourselves not to compete against or exceed others, but to join the dance.

    Far from leading to ego inflation and grandiosity, conscious, authentic self promotion calls us to humility, to a right-sizedness that is grounding and enriching in the best sense."

    Untrue.

    People are not capable of this, no matter how much they would like to delude themselves otherwise. The JF scandal, among others, as well as Bikram, and, in many ways, the Dalai Lama, have punctuated how in cable of this they are.

    The first thing one must do is face their shadows, put their ego in check, do steps 4 and 5 of the 12 step program (which has its roots in spirituality, believe it or not…)

    And when one has actually accepted their authentic self, when these steps have been honestly completed, one MAY be able to "authentically self promote".

    Unfortunately the majority will skip these steps, as they already do, and misuse the "advice" offered in this article.

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