How 70′s Porn Got this Yogini 10 Million Views on Facebook.

Via on Mar 18, 2012

 

Here's me in the closet

It all started in my Brooklyn apartment.

I woke up from a nap, and, just like that, decided I wanted to make an, um…home video, of sorts.

I was too embarrassed about my lack of technical knowledge, so I went to the electronics store and picked up some cheap model. A canon, I think, under $200.

Then I want back home again, put on my best outfit, assumed the position, and turned on the camera.

Hence, my first-ever yoga video was born. What did you think I was talking about?

Wow…you sure have a dirty mind.

But since we’re on the subject of porn, have you ever seen the 70‘s classic Deep Throat with Linda Lovelace?

Of course not. We’re yogis! But trust me…this post has everything to do with you.

Anyway, if you can try very hard to imagine it, I’m sure you’re not thinking about a James Cameron-worthy, slick production. Maybe visions of brown and yellow paisley velour couches and too-dark lighting are more the image that comes to mind.

Well, that’s exactly what my first videos looked like.

And by “first,” I mean the ones I did from 2006 for the next 5 years.

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My shoebox apartment was the one space in New York City I could control and jump onto the mat any time I wanted. But in order to clear a space, I had to single-handedly tip my couch up on one end, scoot it into the kitchen, and remove all my furniture from the living room. Sometimes I just kept it like that for days if I was in a particularly creative mood. Or, I would figure out things to do elsewhere in the apartment, like in bed.

Yoga things, mind you. Yoga things.

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For lighting, I set a table lamp on its side, and pointed it in my general direction.

From there, it was all trial and error. If it was too bright outside, I’d be a shadow on film. I looked better with a slightly elevated angle so I grabbed two yoga blocks and put the camera on that. There was no one to help me, so I developed a style of framing the whole mat, and then instead of the camera zooming in on me, I just got up close to the lens, said my intro, and then I backed up to begin. Even when I upgraded my camera, my location and lighting, I kept this signature whenever possible.

To edit them, I taught myself iMovie. It’s a simple cut and paste of beginning and end usually, unless something goes wildly wrong in-between, like the time said couch un-tipped itself and came crashing down, upsetting the whole block-camera tower situation, along with the neighbors.

So yes, my beginning videos had the production quality of 70’s porn. The DIY (do-it-yourself) factor was, shall we say, very high.

However, once I posted them on YouTube, I was surprised by people’s response:

They frickin’ loved them.

The information was what they wanted most, and I gave it to them. Then again, I hear from so many online viewers, and one common area of feedback I get was that they are actually attracted to the quality of the videos because they feel they are right there with me, intimately, in my home, getting a private lesson.

I usually speak live, engage with the people I know are watching, and not provide creepy, disembodied voice-overs unless I have to. I tried to honor that relationship even as I progressed and began trying new things—other studio spaces, new lights and a better camera. If the studio was too echo-y, the viewers told me they couldn’t hear so well, I would then voice them over the next time.

 Detox Fists of Fire Practice with Voice Over

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Surprisingly, on the other end of the spectrum, if I made the material too highly-produced, they started complaining that it didn’t feel personal anymore. Whenever my community feels distanced from me, they respond negatively. So I’m careful to put that aspect at the forefront of anything I do.

Even when I’m getting a little crazy:

YouTube Preview Image

By keeping it real, I was rewarded by a community of yogis who have watched my channel over 10 million times, with nearly 32,000 subscribers at last count.

From 10 million views came a robust Facebook Page, sales of my online DVDs and trainings, and offers to make DVDs with bigger producers. Of course, I had already made successful DVDs myself, but that’s another post.

I’ve never been someone to wait for permission to put my truth and my work out there. I just go for it, even if I don’t have any idea of how to go about it. I take the lead. I figure it out. And I share it with my community, like the free 30-minute Weight Loss and Whole Body Toning video I did at home last week.

Yet I always strive to evolve my production value without sacrificing human connection.

In the next few weeks, you’ll see more professionally-produced content coming out from some new partners I’ve been working with, yet I will work to maintain a sense of closeness within whatever I do next.

All this is to say that when it comes to your voice…wait for no one. Get started, today.

No matter what you have to share, you, too, can get a simple camera, use outlets like YouTube, Facebook, blogs like elephant journal and more to offer your expertise, personality and thoughts to the world. Nobody can stop you, or tell you when to start, for that matter–and you don’t need much money to do it, either.

If you feel like you have to wait for a big DVD distributor to knock on your door in order to get your message out on a broader scale, think again. In fact, when you, Miss or Mister DIY, have your own 10 million views on YouTube, who knows? They might come calling for you too. But by then, you’ll be so successful and prolific that you might not even need to take the call.

Now that’s self-created freedom.

~

Editor: Kate Bartolotta.

About Sadie Nardini

Sadie Nardini, is the founder of Core Strength Vinyasa Yoga, an anatomically-optimized flow style that gives you more results and benefits for every minute spent on your yoga mat. She is a holistic anatomy geek, healthy hedonism advocate, yoga expert, author, and TV host who travels internationally bringing empowering tools to yoga teachers and students everywhere. Her new book, The 21-Day Yoga Body: A Metabolic Makeover, Life-Styling Manual to Get You Fit, Fierce and Fabulous in Just 3 Weeks! (Random House), is out now, and her TV show, Rock Your Yoga, is playing across the country on the new Veria Living Network. With Sadie, you'll sweat, laugh, learn, and come away transformed, informed, and inspired anew. Learn more at www.SadieNardini.com.

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17 Responses to “How 70′s Porn Got this Yogini 10 Million Views on Facebook.”

  1. Mamaste says:

    Posted to Elephant Yoga on Facebook and Twitter.

    Sharon Pingitore, aka Mamaste
    Like Elephant Yoga on Facebook
    Follow on Twitter

  2. Ann B says:

    You are just too funny Sadie!! Always bringing light into my day.XO
    Ann

  3. sadienardini says:

    Thanks for re-posting, Mamaste! Always a pleasure…

  4. sadienardini says:

    Glad we could light it up together, Ann! Thanks for letting me know:)

  5. Ves says:

    You are so inspirational! Always a pleasure to watch you, listen to you and read what you have to say!
    I admire your positive thinking and how you are so full of energy!
    THANK YOU for sharing yourself with the world! THANK YOU for reaching me!

  6. sadienardini says:

    Thanks so much, Ves! I'm smiling just reading your feedback. May you use any and all of my info to put your own light out there into the world. Can't wait to hear what you do next. Keep in touch! xoxoSadie

  7. yogaboca says:

    Sadie, I've been watching for a long time as your empire has grown on YouTube!
    You have an incredible talent for self-produced videos and I remain inspired by your work.

    As a sister instructor, I have sometimes referred my students to your videos, especially things that
    I have yet to master like handstand prep.

    Thanks for sharing some of your secrets here! :-)

    • sadienardini says:

      Thanks, lovey! !! I'll be sharing more soon–I have my Top Tips for making your own vids next:)

      SO happy you're digging them and sharing. I feel so lucky to have community members like you & as supportive as you. YOU are the real reason the videos are successfully reaching people, so mad love back atcha!

      xoxoSadie

  8. drunkandfull says:

    Love it Sadie, I hope we get to make videos with you someday, but more important, I hope you continue to create your own content!!!
    Jamie http://clevelandgroove.com

  9. Just posted to "Featured Today" on the Elephant Yoga homepage.

    Bob W. Associate Publisher

  10. Ha I love it! Especially the part about tipping over your couch and clearing away all the furniture. We have left up a giant photography set up, big rolling white screen and all, in our living and dining room, tripping over light stands and getting concerned looks from the dogs, for days at a time. And iMovie is excellent for the non-video editor folk (like me) – nothing wrong with doing things home-grown and you can get still great results by just trying and trying again. I love people with personal touches and candid atmosphere, and always feel a little silly myself when I'm on the 57th take trying to get something perfect. Cheers!

  11. Mandy Banton says:

    I have to say that for the past couple of hours i have been hooked by the impressive articles on this site. Keep up the great work.

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