One of eco label Ajna’s guiding principles is: “A life of simplicity and non-interference with natural events.” This is certainly evident in their designs. This “transformational style” is free-flowing, feminine, simple and flattering.
Ajna specializes in using only certified organic and sustainable fabrics like cotton and alpaca. Along with working with artisans for some of their pieces, they are looking to create a “holistic socially conscious business model that strives to inspire, nourish, stimulate and connect each and every person involved in the process and product.”
Starre Vartan is the founder and editor-in-chief of Eco-Chick and author of The Eco-Chick Guide to Life (St. Martin’s Press). A problogger and oft-quoted green living expert who has been featured in the NYTimes, Elle, Glamour and Whole Living, she is a contributor to The Huffington Post, Inhabitat, and Hearst’s The Daily Green, and is currently editor-at-large for Coco Eco Magazine. An active ecofashionista, she has style edited for Plenty magazine and coordinated runway shows. She splits her time between Connecticut and NYC and calls Sydney, Australia her second home, even though it was her first (as that’s where she was born and most of her family resides). When not writing, blogging, or researching her next book, she is trailrunning, trying to cook, or snowboarding.Like this post? You can follow Eco-Chick.com on Twitter, like on Facebook. Sign up for the newsletter for more eco fashion, natural beauty, organic food, eco art, conscious travel and low-impact entertaining.