Free-flowing & Feminine Ecofashion.

Via on Apr 16, 2012

The Ajna Collection

One of eco label Ajna’s guiding principles is: “A life of simplicity and non-interference with natural events.” This is certainly evident in their designs. This “transformational style” is free-flowing, feminine, simple and flattering.

From Ajna’s S/S 2012 collection.

Ajna specializes in using only certified organic and sustainable fabrics like cotton and alpaca. Along with working with artisans for some of their pieces, they are looking to create a “holistic socially conscious business model that strives to inspire, nourish, stimulate and connect each and every person involved in the process and product.” 

From Ajna’s S/S 2012 collection.

The label is also working in collaboration with the Millennium Promise organization and part of the sales profits go to the project.

From Ajna’s S/S 2012 collection.


From Ajna’s F/W 2012 Collection at the Greenshows at Lincoln Center. Photo by Starre Vartan.


From Ajna’s F/W 2012 Collection at the Greenshows at Lincoln Center. Photo by Starre Vartan.



Editor: Brianna Bemel

About Starre Vartan

Starre Vartan is the founder and editor-in-chief of Eco-Chick and author of The Eco-Chick Guide to Life (St. Martin’s Press). A problogger and oft-quoted green living expert who has been featured in the NYTimes, Elle, Glamour and Whole Living, she is a contributor to The Huffington Post, Inhabitat, and Hearst’s The Daily Green, and is currently editor-at-large for Coco Eco Magazine. An active ecofashionista, she has style edited for Plenty magazine and coordinated runway shows. She splits her time between Connecticut and NYC and calls Sydney, Australia her second home, even though it was her first (as that’s where she was born and most of her family resides). When not writing, blogging, or researching her next book, she is trailrunning, trying to cook, or snowboarding.Like this post? You can follow on Twitter, like on Facebook. Sign up for the newsletter for more eco fashion, natural beauty, organic food, eco art, conscious travel and low-impact entertaining.


4 Responses to “Free-flowing & Feminine Ecofashion.”

  1. Jill Barth Jill Barth says:

    I posted this to the elephant green Facebook page. and @mindfulgreen on Twitter.
    Thanks for sharing!
    Jill Barth, Green Editor
    Join us! Like elephant green on Facebook.
    Follow on @mindfulgreen on Twitter.

  2. Andrea Balt Andréa Balt says:

    Beautiful. Thank you!

    Posted to "Featured Today" on elephant culture.

    Andréa Balt, editor elephant culture.
    "Like" elephant culture on Facebook.
    Heart ele culture on Pinterest
    Follow @MindfulCulture on Twitter.

  3. Khabarnaak says:

    Totally agree with your suggestion.. Very nice post and good information here.. Thanks for posting that kind of stuff…

  4. Mike says:

    I love how Ajna only uses certified organic fabrics. I like how feminine the cloths are. I'm sure lots of girls can feel pretty by wearing her designed cloths.

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