Double Complete Rainbow: What Makes Videos Go Viral? Four of the Most Viewed on YouTube.

Via on May 1, 2012

Over forty hours of video are updated to YouTube every minute…what makes one stand out?

Kevin Allocca is YouTube’s trends manager, he professionally watches YouTube videos. In this TEDtalk, he shares the four reasons a video goes viral.

1. Tastemakers—like Jimmy Kimmel’s Tweeting of Rebecca Black’s video, Friday. This video has more than 30 million views.

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2. Communities of Participation—when we participate in the creative phenomenon, like Nyan Cat. This video has more than 72 million views. 

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3. Unexpectedness—for example, bike lanes by Casey Neistat. This video has more than five million views.

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What does this mean? A new kind of media. A new kind of culture. And, the audience decides.

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Just think, he was only looking to share a rainbow. (This video has more than 33 million views.)

What’s your favourite video gone viral?

About Tanya Lee Markul

Co-Founder and Chief Editor of Rebelle Society. She’s convinced that she once swam the depths of the deepest ocean and in the next round, grew over two hundred feet tall. In this life, she’s a vulnerable creation in process. She has a Bachelor of Science in Journalism & a Master’s in Business. In 2009, surrendering to the good fight within, she became a certified teacher of yoga. Now a full-time devoted student to the sacred art of self-discovery and creative expression, she spends her days on her yoga mat, in wellness experimentation and tilling the fertile soil of Rebelle Society, sharing bouts of black sheepish rebellion, self-acceptance and the beauty of darkness and well-being. Tanya is the creator of and She is also the co-founder and Wellness Alchemist at Rebelle Wellness. Get to know her on Facebook, Pinterest, Twitter and at Sign-up for her free and almost monthly Newsie and contact her via email: [email protected]


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