Over forty hours of video are updated to YouTube every minute…what makes one stand out?
Kevin Allocca is YouTube’s trends manager, he professionally watches YouTube videos. In this TEDtalk, he shares the four reasons a video goes viral.
1. Tastemakers—like Jimmy Kimmel’s Tweeting of Rebecca Black’s video, Friday. This video has more than 30 million views.
2. Communities of Participation—when we participate in the creative phenomenon, like Nyan Cat. This video has more than 72 million views.
3. Unexpectedness—for example, bike lanes by Casey Neistat. This video has more than five million views.
What does this mean? A new kind of media. A new kind of culture. And, the audience decides.
Just think, he was only looking to share a rainbow. (This video has more than 33 million views.)
What’s your favourite video gone viral?
hot on elephant
The 4 Stages of a Good Divorce. A Letter to my Children: You do not come from a Broken Home. These People are Rare Gems—Keep Them, Fight for Them, don’t Give Up on Them. Mom, can I Call her Mom, Too? Jon Stewart makes first appearance since retiring—”it’s not your country.” Waylon shares 10 transformingly beautiful Quotes about Love. 40 Things I’ve Learned in 40 Years. Dear Woman in the White Car at Margaritas Mexican Grill in West Memphis, Arkansas on July 15th, 2012. When your Heart is Wounded, I will Hold your Hand. Hot Love with a Leo.