Double Complete Rainbow: What Makes Videos Go Viral? Four of the Most Viewed on YouTube.

Via on May 1, 2012

Over forty hours of video are updated to YouTube every minute…what makes one stand out?

Kevin Allocca is YouTube’s trends manager, he professionally watches YouTube videos. In this TEDtalk, he shares the four reasons a video goes viral.

1. Tastemakers—like Jimmy Kimmel’s Tweeting of Rebecca Black’s video, Friday. This video has more than 30 million views.

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2. Communities of Participation—when we participate in the creative phenomenon, like Nyan Cat. This video has more than 72 million views. 

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3. Unexpectedness—for example, bike lanes by Casey Neistat. This video has more than five million views.

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What does this mean? A new kind of media. A new kind of culture. And, the audience decides.

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Just think, he was only looking to share a rainbow. (This video has more than 33 million views.)

What’s your favourite video gone viral?

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About Tanya Lee Markul

Yoga Editor, Elephant Journal. I yoga, write, take photos and I investigate existentially. I got a thing for those who have found expression through some form of mastery or artistic fashion, and sincerity. (You set me free I set you). I adore anything that is equally cute and creepy. The most special ingredient you can find, be and put into anything is: yourself. Remember, everything you want, you already have and are. Look within. The more you use it, the more it will grow. For more randomness and love, visit me at Rebelle Lotus and, you don't want to miss the creative rebellion at Rebelle Society. Join us.


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