“Street artist defaces bikini advertisement.”

Via on May 18, 2012

This season, Skin Cancer (and photoshop) is in:

“H&M is under fire from public health and cancer groups for hiring model Isabeli Fontana for its latest swimwear campaign and making her look really tan — tan in a way that many people can’t achieve via healthy means. A photo of Fontana from the last time she modeled for H&M is included for comparison. We don’t know if this is bronzer, fake tanner, Photoshop, or some unholy combination of all of the above — hopefully it’s not a tanning bed or the sun, eek — but Fontana doesn’t normally look like Tan Mom…”

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4 Responses to ““Street artist defaces bikini advertisement.””

  1. Asheem Jabbar says:

    This is just abuse of perfectly good sign making hardware. Businesses should really be careful to be overly unrealistic with their ads.

  2. @DakotaSnow4 says:

    Well to be fair, at least they didn't take a naturally dark-skinned model and lighten her up a couple shades. I think one way to solve this issue entirely would be to super-stylize the photos, Andy-Warhol style, so the images are obviously making no efforts to look naturally colored. Sexy comes in ANY color, so the one you've got should do just fine.

  3. Teina says:

    A little over the top. What is her heritage? I go from light olive in winter to a colour very similar if not darker than that in the photo regardless of whether I wear layers of sunscreen or not thanks to my Maori and Aboriginal heritage. Get over yourselves this is ridiculous.

  4. Shanna says:

    The title is incorrect. The article is about what? A crazy bronzed advertisement, right? There was no street art defacement reference that I could, anywhere in the article.

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