An exercise in reverse psychology.
Save the Troy Library “Adventures In Reverse Psychology.”
The city of Troy, Michigan was facing a budget shortfall, and was considering closing the Troy Public Library for lack of funds. Even though the necessary revenues could be raised through a miniscule tax increase, powerful anti-tax groups in the area were organized against it. A vote was scheduled amongst the city’s residents, to shut the library or accept the tax increase, and Leo Burnett Detroit decided to support the library by creating a reverse psychology campaign. Yard signs began appearing that read: “Vote to Close Troy Library on August 2nd – Book Burning Party on August 5th.” No one wants to be a part of a town that burns books, and the outraged citizens of Troy pushed back against the “idiotic book burners” and ultimately supported the tax increase, thus ensuring the library’s survival.
hot on elephant
The story behind the Elephant-headed God. 379 shares Visual Yoga Blog: Refresh your Eyes the Yoga Way. 166 shares Boomers vs. Millennials: Will We stay the Course or Change It? 385 shares Instead of Sabotaging another Relationship, here’s how to Run into your Fear. 995 shares Join: Elephant’s Winter 2017 Academy. 9 shares The Benching Mind-F*ck: Worse than Ghosting. 1,731 share The Fourth Kind of Love. 2,142 shares What Teens need from their Parents. (Hint: It’s not Grounding & Punishment.) 1,681 share How Open-Hearted Men can Show Up for Strong, Independent Women. 2,599 shares October Energy Forecast: Prepare for Limitless, Unconditional Love. 4,431 shares