by Cameron Burgess on Nov 16, 2009
Having spent two days hot-housing with Waylon [Lewis, founder of elephant magazine and now elephantjournal.com, elevision and now Walk the Talk Show] and then opening up both him and elephant to (lots of) feedback from the community, I feel compelled to offer him the deepest of bows. Because as much as he’s taken a beating [...]
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by Cameron Burgess on Nov 10, 2009
Cameron Burgess is a commercialization & marketing consultant for sustainable / LOHAS/green enterprises. If you’ve read either of my other two posts regarding this project regarding elephant’s future, you’ll know that months ago I offered to assist elephant turn itself around on a pro bono basis. Yet, for a whole bunch of reasons—despite confirming availability—the [...]
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by Cameron Burgess on Sep 2, 2009
A follow-up to How Do You Eat an Elephant, Part 1 — reinventing elephantjournal.com. It’s not my style to show up to a client meeting in combat pants, boots and a t-shirt — regardless of the fact that it might be my daily attire (so much of my work is done over the net that [...]
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by Cameron Burgess on Aug 30, 2009
First is a series of blogs on re-visioning, re-strategizing and re-inventing elephantjournal.com in service to all. ~Cameron Burgess elephant journal has been around for a while — almost eight years (I think). I first discovered them in 2003, when the magazine was still growing and being published. I have no idea how — it was [...]
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