Ava Taylor, founder and Chief Catalyzer - is an avid yogi with extensive experience in operations, sales, traditional & grassroots marketing, advertising and PR for companies such as Clear Channel & lululemon. Well known for her smile and joie de vivre she is a tenacious, creative entrepreneur with her finger on the pulse of the rapidly expanding yoga industry. She is well connected, and the go-to strategist for top professional yoga teachers, studios and brands looking to be relevant in the yoga marketplace. Committed to running an ethics based business, her personal mission is to be a Catalyst for Better Living, and to bring the tools of wellness to communities of all kinds. Ava has been featured in the New York Times and sits on the Board of Advisors for The Lineage Project and Veria Living TV.