Junk Mail Nation: DWR makes Modern Green.

Via Waylon Lewis
on Apr 16, 2008
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Didja know the average American receives 41 pounds of junk mail a year?

That’s not only eco-irresponsible—that’s annoying. An awful lot of that junk mail can be reduced by making a few cancellation calls—as our intern, Nigel, does once a week (otherwise we’d probably receive 82 pounds a year, our P.O. Box is so stuffed). But one catalog I’ve refrained from canceling is DWR’s, the modern furniture retailer. For one, they’re stylish, cool, have beautiful well-made products (which, despite their name, are mostly out of my $$$ reach). But more importantly, they (and my favorite magazine, Dwell) have led the way for modern furniture and building design enthusiasts everywhere to reduce a bit of their substantial footprint and go green, get mindful.

The latest DWR catalog is printed on ecopaper, and highlights their eco products (still only 240 products out of thousands). They feature the most eco chair ever, Emeco, made in the USA fair-labor by a Pennsylvania family, of 80% recycled aluminum (which is of course itself 100% recyclable). It’s made so well that it should not only outlive you, but your children. Now that’s sustainable. We chose four of those chairs for Hotelephant, my home, and our office. ~Waylon Lewis, publisher


About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now elephantjournal.com & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. elephantjournal.com | His first book, Things I would like to do with You, is now available.


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