www of the week: LOHAS.com

Via Merete Mueller
on Jun 13, 2008
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Yesterday I mentioned the upcoming LOHAS conference to a friend…and they gave me a confused look: “You mean like that actress, the one in rehab…Lindsey…” No, this isn’t about Lindsay Lohan—it’s about the fastest expanding, and most promising—consumer-driven market, ever. Next week, some of the world’s movers and shakers—Wal-Mart (yes, Wal-Mart), Whole Foods, Inc., Patagonia, Gaiam—will descend on the St. Julien Hotel & Spa in Boulder, Colorado. The sold-out event is worth paying attention to because these people are shaping the country’s interest in eco-responsibility, offering an alternative to the kind of environmental fall-out detailed in our recent interviews with Lester Brown and Bill McKibben. They’re getting the mainstream involved, hopefully without diluting the goods. Stay tuned for interviews and footage of the conference.


About Merete Mueller

Merete is a writer and filmmaker, and was once-upon-a-time the Managing Editor of elephant journal's print incarnation, from 2006-2008. Today, you can find her on Twitter @meretemueller and on her blog To The Bones. Her first documentary, "TINY: A Story About Living Small", about people who have downsized their lives into homes the size of a parking space, premiered at SXSW in March 2013.


2 Responses to “www of the week: LOHAS.com”

  1. […] friends Ray Anderson, Adam Werbach, Rodney Yee, Mallika Chopra, Olivia Zaleski and other speakers (last year we interviewed Tommy Rosen of Ecogift.com, Chico Bag, Mr. Endangered Species Chocolate, Denise […]

  2. […] LOHAS—Lifestyles of Health and Sustainability—is an amazing green/yoga/health/wellness business to business conference that, each year, pumps a kazillion much-needed dollars into elephant’s hometown, Boulder, Colorado. […]