N.Y. Times on Kripalu: the Business of Enlightenment.

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Here’s an excerpt from yesterday’s article in the Times that mentions ele:idol Shiva Rea re: Kripalu, the “largest retreat center in America.”

“To figure out who, or what, the next big thing will be, Kripalu programmers go on scouting trips, to professional conferences, to other retreat centers. They keep an ear out for cross-promotional opportunities.

“Shiva Rea” — a marquee yoga teacher — “will say, ‘That Simon Park, he’s really up and coming,’ and sure enough he is,” Ms. Barack said. “We want to catch them on the edge. By the time they hit our catalog, he’s going to be on the cover of Yoga Journal.”

Here’s the article.

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anonymous Jan 7, 2009 5:11pm

[…] Finally, lovely-inside-and-out yoga diva Shiva […]

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Waylon Lewis, founder of Elephant Journal & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat.” Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword’s Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by “Greatist”, Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: “the mindful life” beyond the choir & to all those who didn’t know they gave a care. elephantjournal.com | His first book, Things I would like to do with You, touches on modern relationships from a Buddhist point of view. His dream of 9 years, the Elephant “Ecosystem” will find a way to pay 1,000s of writers a month, helping reverse the tide of low-quality, unpaid writing & reading for free online.