These days, all ya gotta do is start a natural products company, work your butt off for three years, get a ton of investors, work kinda hard for another year, then sell out to The Man for $123,456,789 dollars. It’s a Gold Rush of Green, the Wild West of Organics, it’s Sustainable Business in the first, raw red flush of Youthful Passion. It’s a good thing: finally big business is getting mindful about its impact on our fragile bluegreen earth.
One of my favorite natural products companies (and I see ’em all, product reviews are shipped in by the half-ton every week) is Pixie Mate. We’ve sponsored a ton of events together. It’s a good product—mate (pronounced mah-tay) is great stuff, the design of the bottles and all is great, they got a good blog going, and the copy on the side of the product is fun, lively, informative. But it’s the people behind Pixie that make all the difference.