Measuring Success: Traffic Report: November 1, 2008.

Via Waylon Lewis
on Nov 13, 2008
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How do you measure success? I’ve had an interesting experience, lately—having dissolved my onwards and upwards, ever-steadily-growing print magazine in favor of going greener (paperless), my advertisers, friends, my national green community…my grandma…everyone I have contact with no longer knows how to tell if elephant is still a going concern, or just another blog. They used to be able to pick up the latest magazine, see that it was heavier, see it on the racks of Whole Foods or Pharmaca and know that we’d grown another 5 or 10% over the last quarter.

So here it is: my first paperless traffic report. You want transparency, you got it!

elephant journal may’ve been around for 6.5 years—but we only switched fully from to elephantjournaldotcom just three short months ago, and began focusing on our web growth just one month ago, when our last paper issue hit the stands. And so our growth is all ahead of us—as long as we have some nurturing community in our infancy. It takes a village of advertisers and readers, both, to grow a mindful, independent news source into something that can actually have some small effect on our wonderful, fragile, troubled world.


Of course, we wouldn’t be transparent if things weren’t going really, really well for our really, really small news web site. That line may look gradual, above, but we just hit 3000 unique visitors (who each click on 2 pages, on average) for the first time this week. And we just hit 2000 unique visitors…this week, too. It’s a heady time, where we’re experiencing new success—and failure is like a cliff, only one or two missteps away.


We’ve overtaken some peers.


One of the reasons we’re growing: yours truly, ele’s founder Waylon Lewis, just started a column for Huffington Post—a hugely popular daily news blog. Another reason: our videos are all over the net. Another reason: our blogs consistently achieve high google rankings commensurate with size and popularity of our subject. Another reason: our facebook following. Another reason: my Buddhist community. Another: and on our eighth day in e-business, God created Stumbleupon. Finally: Anna, Lindsey Wolf, Lindsey Block, Heather Mueller, Todd Mayville, Yesica and yours truly: thanks to our small but growing steadily blogging team of mindful writers, we have some good original content out there on a daily basis.

Join them, email: [email protected]


About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. | His first book, Things I would like to do with You, is now available.


One Response to “Measuring Success: Traffic Report: November 1, 2008.”

  1. […] the interest of transparancy, I’ve been doing these updates once in awhile—also because when we were a print magazine, and grew each issue, […]