A new CEO for prAna: Michael Crooke (formerly of Patagonia).

Via Waylon Lewis
on Dec 16, 2008
get elephant's newsletter


Prana Living LLC has hired Michael Crooke as chief executive officer.

Most recently CEO of Revolution Living, Crooke served as president and CEO of Patagonia Inc. from 1999 to 2005. Earlier, he was ceo and chairman of Pearl Izumi, a maker of cycling and performance apparel, and a managing director of Kelty Packs. He currently serves on the boards of Earth Day Network and Miraval Living.

“The hierarchy of values here and my hierarchy of values are very similar: Both are based on living a better, more sustainable way,” Crooke said.

Here’s the rest.


About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now elephantjournal.com & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. elephantjournal.com | His first book, Things I would like to do with You, is now available.


One Response to “A new CEO for prAna: Michael Crooke (formerly of Patagonia).”

  1. admin says:

    Scott Badenoch made a comment about your posted item:

    “wow thats huge news…I think Michael is top notch in every regard. when did he leave Revolution?”