Summer Rayne Oakes for “Ecofashion Ain’t Enough—Social, Fair-trade Values Must be Part of the Mix.”

Via Waylon Lewis
on Dec 3, 2008
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Summer Rayne, a model who’s become ‘the’ spokeswoman for responsible/ethical/green/eco-fashion, goes on to discuss her favorite companies who are ‘going beyond green.’ While I might argue ‘Obama’ or ‘bad economy’ are buzzwords of the moment, the below is an exceptionally intelligent, straight-to-point summation of where the green fashion movement is at. Excerpt:

“Eco fashion” has definitely become the buzzword of the moment.

Within the last month alone, my office has received calls from over a half-dozen trade shows and runway organizers seeking to green their events. Apparel companies and clients feverishly searching for organic clothing sources are also becoming quite common. The press seems to be foaming at the mouth for new material too, which is always a good sign; but, in the U.S. at least, we have yet to graduate beyond the “green” theme. This week I’ll be speaking to a U.K.-based women’s glossy on “ethical fashion,” a term I hear used far more frequently in Europe.

“Ethical” brings a more social-cultural perspective to the mix, one you don’t always get when talking straight up “eco” speak. The term has its roots in the fair-trade movement. Fair trade got its start 50 years ago, well before the idea of “eco fashion” was ever embraced by popular culture. It started with international aid groups working with small-scale African farmers. It wasn’t until the late 1980…

For the rest, go to Grist, with Treehugger one of the ‘big daddy’ green web sites.


About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. | His first book, Things I would like to do with You, is now available.


3 Responses to “Summer Rayne Oakes for “Ecofashion Ain’t Enough—Social, Fair-trade Values Must be Part of the Mix.””

  1. […] the world over also often look at the school season as the best time of the year as well, as Fair Trade principals that are taught and practiced in schools here benefit workers and manufacturers […]

  2. […] journal, now elephant journal dot com, has covered ecofashion for years. Ecofashion? There’s nothing more fun, more lovely, more practical…slow food […]