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February 16, 2009

Stuff Mindful People Like: Fair Labor Shoes.

New Balance, the mindful choice for fair-labor-seeking people with…feet.

Via Stuff White People Like:

…A few years ago it came out that Nike (and other manufacturers) were producing their shoes in Asian sweatshops and then selling them for a very high profit margin. White people were outraged, they generally prefer that children in developing nations first finish high school before working in shoe-producing sweatshops. Otherwise they might look foolish when their co-workers are talking about Catcher in the Rye.

This enormous guilt over child labor meant that white people started to stop wearing Nike shoes. Subsequently they were left to find a company that used fair labor practices to make shoes for the sports that they loved most: jogging, hiking, cross-country running, marathons, walking and being seen in retro-sneakers.

With factories in New England (include three in Maine!) and an extensive lineup of shoes that were meant only for running, New Balance was in the ideal position to both produce and distribute a product to the lucrative markets of white people conveniently located in the region. They quickly spread nationally and joined outdoor performance clothes… 

For the whole post, click here.

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