New Balance, the mindful choice for fair-labor-seeking people with…feet.
…A few years ago it came out that Nike (and other manufacturers) were producing their shoes in Asian sweatshops and then selling them for a very high profit margin. White people were outraged, they generally prefer that children in developing nations first finish high school before working in shoe-producing sweatshops. Otherwise they might look foolish when their co-workers are talking about Catcher in the Rye.
This enormous guilt over child labor meant that white people started to stop wearing Nike shoes. Subsequently they were left to find a company that used fair labor practices to make shoes for the sports that they loved most: jogging, hiking, cross-country running, marathons, walking and being seen in retro-sneakers.
With factories in New England (include three in Maine!) and an extensive lineup of shoes that were meant only for running, New Balance was in the ideal position to both produce and distribute a product to the lucrative markets of white people conveniently located in the region. They quickly spread nationally and joined outdoor performance clothes…
For the whole post, click here.
hot on elephant
A letter to the Anger that refuses to Leave Me. 254 shares The Most Powerful Moon of the Year: New Moon & Solar Eclipse in Pisces. 97,798 shares Welcome to Pisces Season: A Love there is no Coming Back From. 15,338 shares How Women ruin Good Men. 4,742 shares We can’t Break Up with a Soulmate. 3,499 shares If You Love an Intuitive, Old-Soul Pisces, Read This. 13,450 shares This is what Happened when I Started taking French Baths. 2,274 shares This Venus Retrograde could bring you a Fated Love. 1,283 share If You have to “Think About It,” then I’m Not the One for You. 5,308 shares February’s New Moon in Pisces & Solar Eclipse. 6,200 shares