Ascent, Canadian yoga magazine, to close up shop on its 10th anniversary.

Via elephant journal
on Mar 2, 2009
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ascent yoga magazine journal

I just heard about the latest to join the great old media print burn-off of 2008/9, Ascent magazine, a lovely journal that everyone loved, but apparently everyone didn’t support with their subscription dollars. This is one I’ll genuinely miss. Hopefully it can stay alive (and thrive) online, as did our elephant journal?

ascent magazine yoga

From their web site:

As we reach our 10th anniversary, ascent magazine has some important news to share with you.


ascent has decided to close its doors on March 31, 2009. Our final issue will appear in early spring.

Our staff, board of directors, founding editor and publishers spent this past year exploring the question of “sustainability” in the context of global, financial, media and environmental shifts. We discerned that ascent is no longer sustainable in this current environment – ecologically and of course financially. With paper & postage costs increasing, our financial subsidies decreasing, and Canadian culture and magazine grants under threat, the cost of producing ascent is simply too high.

ascent has held a unique place in the world of yoga, as a small, independent and non-profit publication, and Canada’s first yoga magazine. ascent ‘s greatest success has been in supporting people in realizing their potential. With our closing comes a rich story of how a yoga magazine and community has learned, lived and evolved. It has been an honour to do this work.

The ascent team is now embarking on a very intentional practice of closing a business with the same values we embodied in our work ~ with attention, integrity, care and creativity. For more information about our closure click here.

We wish to produce one last, very special issue – a celebration of ascent ‘s 10 years as a unique voice in yoga. We need your help to raise $18,000 to cover the printing costs of this final issue on a theme very close to our hearts and relevant to the times: UnionHelp us produce our last issue!

Although we are closing our doors as a national magazine, the spirit of ascentwill continue to grow and evolve. We leave yoga teachers, students, seekers, and readers an incredible archive of original writing and art exploring the place of yoga in contemporary life. To stay connected to the teachings from whichascent has grown, visit the Yasodhara ashram, founded by Swami Sivananda Radha and sign up for their newsletter, Lightwaves.

The support ascent has received from so many different people over the years has been enormous. Thank you!


We would love to hear from you – see below to share your thoughts , your insights, and how ascent has been a part of your lives.


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elephant journal is dedicated to "bringing together those working (and playing) to create enlightened society." We're about anything that helps us to live a good life that's also good for others, and our planet. >>> Founded as a print magazine in 2002, we went national in 2005 and then (because mainstream magazine distribution is wildly inefficient from an eco-responsible point of view) transitioned online in 2009. >>> elephant's been named to 30 top new media lists, and was voted #1 in the US on twitter's Shorty Awards for #green content...two years running. >>> Get involved: > Subscribe to our free Best of the Week e-newsletter. > Follow us on Twitter Fan us on Facebook. > Write: send article or query. > Advertise. > Pay for what you read, help indie journalism survive and thrive.


2 Responses to “Ascent, Canadian yoga magazine, to close up shop on its 10th anniversary.”

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  2. […] media (web, mainly) “transition” that’s been going on over the last year, with plenty of victims strewn along both sides of the information highway (elephant is riding our bike, still, […]