elephantjournal.com traffic report. Biggest day in history yesterday.

Via elephant journal
on Mar 18, 2009
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Update: Yesterday, thanks to our Michelle Obama goes Local article, we once again beat our all-time (well, we’ve only been focusing on the site for 4.5 months!) traffic record. We’re verging on 70K unique visitors a month.

elephant journal web site

Yesterday [March 15] we had our biggest traffic day in history: a touch over 4K unique visitors came to the site, visited an average of two pages each, and many of them return multiple times each month.


According to Google Analytics, we’re now at 66K a month Unique Visitors—6x the number of readers we had for our magazine after 6.5 years. 

In the interest of transparancy, I’ve been doing these updates once in awhile—also because when we were a print magazine, and grew each issue, folks’ eyes would widen and say ‘it’s heavy! It’s getting big!’ With a web site, you have a more precise, if less physically apparent way of measuring success in getting the mission out to the masses (and you).

I met with a new advertiser this morning, and he said, “Ah, I miss the old mag, it was great.” His PC browser was small, didn’t show our site off very well, and it was a bit sad. So this little post is, as much of anything, a humble effort to get the word out to our fans that elephant journal is far, far larger in terms of readers’ eyeballs than it ever was as a magazine—only a few months after our final print issue sold off the last shelves of Whole Foods, Pharmacas etc. around the country and we took the sudden leap into new media (without much of a parachute).

More:  Below are a few compares (up through January) minus numbers to protect our colleagues’ privacy. Though elephantjournal.com isn’t even six months old, which hurts our rankings, our traffic is already surpassing a number of our veteran colleague sites (we’re the green line, below). 

elephantjournal.com elephantjournal.com

And we’re just getting started. Over the next two weeks, our web site will go through a thorough upgrade and redesign. Our aim is to forcibly take over the world  and force anyone and everyone to live a good life that also happens to be good for others, and our planet—whether they like it or not. ~ ed.

PS: follow us on twitter, we’ll follow back: /elephantjournal 

PPS: join our facebook group. 


About elephant journal

elephant journal is dedicated to "bringing together those working (and playing) to create enlightened society." We're about anything that helps us to live a good life that's also good for others, and our planet. >>> Founded as a print magazine in 2002, we went national in 2005 and then (because mainstream magazine distribution is wildly inefficient from an eco-responsible point of view) transitioned online in 2009. >>> elephant's been named to 30 top new media lists, and was voted #1 in the US on twitter's Shorty Awards for #green content...two years running. >>> Get involved: > Subscribe to our free Best of the Week e-newsletter. > Follow us on Twitter Fan us on Facebook. > Write: send article or query. > Advertise. > Pay for what you read, help indie journalism survive and thrive.


8 Responses to “elephantjournal.com traffic report. Biggest day in history yesterday.”

  1. Heather says:

    woo hoo!

  2. Congrats! I was wondering how EJournal online was doing.

  3. sj* says:

    in the eternal words of leroy horsemouth wallace: it's a takeover. not a makeover.

    big ups!

  4. Heather says:

    Congratulations! Rock on all Elephanters!

  5. Joana Smith says:

    Elephant Double!

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