If this is New Media, Count me Out. [advertorial, Huffington Post, elephant journal, web site]

Via Waylon Lewis
on Mar 7, 2009
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new media advertorial

I’m a big fan of SRO and her work in advancing eco- and socially-responsible fashion into mainstream American consciousness. At the age of 24 (I think) she’s done more than myself and all but a few Americans to take green mindfulness mainstream.

Still, as an old school BU-trained journalist, I have to say in good conscience that the above article may tilt a bit too far toward advertising, or marketing—and away from editorial journalism. Obviously, all of us unpaid columnists on Huff Post are advancing our own agendas to some extent, and again Summer Rayne’s cause—a less toxic, more responsible, beautiful world—couldn’t be nobler. To that end I’ve reviewed her awesome new book (even without seeing it), blogged repeatedly on her various heroic activities…

(as is evidenced by the kajillions of interviews, videos, reviews, mentions and articles we’ve done on or related to her over the past three years)

…still, I can’t help but hope that ‘new media’ will be more than a platform for infomercials and advertorials, no matter how worthy the cause. Looking at the speedily-franchising Examiner…

(which pays its writers per click and therefore attracts a lot of bullshiite advertorial, event listings, biased PR etc. from hack journalists)

…as an example of successful (that is, monetized) online media, I don’t hold out a lot of hope. 

And so, if journalism is to be democratized, it’s up to each of us who dares blog to watch our conscience and personally uphold some consideration of journalistic integrity. If it ain’t an article, that’s fine: call it a plug, and we’ll forgive you.

Especially if you’re as charming as Summer Rayne Oakes.

new media sucks


About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now elephantjournal.com & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. elephantjournal.com | His first book, Things I would like to do with You, is now available.


One Response to “If this is New Media, Count me Out. [advertorial, Huffington Post, elephant journal, web site]”

  1. […] for every click but don’t bother to edit or verify facts the worst of New Media? We’ve complained about sites publishing advertorial before…but this is worse. Is journalism becoming little more than PR, marketing, […]