J. Crew, bastion of preppy fashion, offers Kerouac jeans.

Via Waylon Lewis
on Mar 5, 2009
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j. crew style crime black book

My nickname in high school used to be J. Crew, ’cause I lived in Vermont and there was nowhere much to shop…except out of the pages of J. Crew, which depicted the life I wanted: old money, relaxation, young friends, big houses, no parents. Love. A good, solid, clean, fun life. Simplicity.

I couldn’t find any early 90s catalogs, which I used to love to look through…they were like modern/retro depictions of F. Scott Fitzgerald stories. But here’s a few recent covers, which haven’t changed all so very much from way back in the days of my wayward youth:

j. crew catalogj. crew catalog

But now, good ol’J. Crew has gone done and made of themselves a big fat sad joke: they’re offering a pair of fake-paint splattered jeans…for $300 bucks.

Excerpt via Black Book:

J. Crew has been revamping their image lately, ditching their stale Dawson’s Creek khaki look of the 90s for a more WASP-who-lives-in-a-Brooklyn-brownstone-and-likes-wearing-desaturated-pastels vibe. Which brings us back to the $300 pair of jeans. It takes a very special person to buy distressed overpriced jeans. This is

someone who wants the Jack Kerouac look without the work.

They want a look that says to others “I read big books, I care about things … just look at my outfit.” When in truth, it really says to the outside world I’m a giant douchebag. But J. Crew may already know this, because they stress that these jeans are not merely a piece of denim to clothe you—but rather a collectors item, hence the price. The people at the great J. Crew factory have spent hours painstakingly painting these for you, so pseudo-intellectuals at the coffee shop will think you’re artistic (or just haven’t quite mastered the paint roller). But don’t worry; these jeans can be machine washed. 


About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now elephantjournal.com & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. elephantjournal.com | His first book, Things I would like to do with You, is now available.


4 Responses to “J. Crew, bastion of preppy fashion, offers Kerouac jeans.”

  1. sj* says:

    I wonder how much profit the children in Sri Lanka made off of those 300$ sweatshop labor paint spattered pants?

  2. Stylee Stylee says:

    Writing something like "$300 bucks" is no less of a "big fat sad joke."

    Newsflash: J. Crew has ALWAYS been for toolbag poseurs.

  3. JoLinda Van Haren says:

    I have jeans like these . I call them "jeans I paint in". I didn't know that they were collectors items or that people would, like, pay $300 dollars for jeans like these and wear them ,maybe, "out"? Amazing!

  4. […] where to live much the same way we shop. I like that style, or that color, we say, perusing a J.Crew Catalog (something most of us haven’t done, in paper form, since the 90s). Nowadays, my friends and I say I’m gonna bike across Africa, then live in Portland. […]