Skip the caffeine…give yourself 30 seconds of prAna. [This is what effective advertising looks like]

Via Waylon Lewis
on Mar 23, 2009
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prana yoga climbing experience clothing

Second in a series of unpaid-for “This is what effective advertising looks like.” Click here for the first, lol hahah series, via TDA & Hapa Sushi. Effective advertising speaks to the spirit of a thing. It’s funny, or meaningful. It’s not product-driven, but rather passion-driven. It speaks to the demographic, directly. We’d love to see more of it, and less of the eyeball-dirtying other stuff.

When mountains speak, wise men listen. ~ John Muir.

Gorgeous video from folks who know how to get their message out—minimal logo bs, maximal evocative spirit of what they focus on. Look for Chris Sharma, other prana-ful yoga and climbing stars. Gives me a boost just lookin’ at ’em:

This vid has 655 views at time of posting. Let’s get it up to 1,000 over the next month, email it about to a few climbing yoga buddies.

Bonus: yoga montage of prAna photos:


About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. | His first book, Things I would like to do with You, is now available.


6 Responses to “Skip the caffeine…give yourself 30 seconds of prAna. [This is what effective advertising looks like]”

  1. […] other day, I posted my second article in a series on “This is what Effective Advertising Looks Like.” In it, I talked about how prAna, the eco-minded yoga/climbing apparel and gear company, was […]

  2. […] in a Series: This is What Effective Advertising Looks […]

  3. Bill Korber says:

    Really good article, this is very similar to a site that I have. Please check it out sometime and feel free to leave me a comenet on it and tell me what you think. Im always looking for feedback.

  4. Greg says:

    Aren't all those windmills attractive?

  5. […] withdrawal—not to mention the rigorous schedule. I remember having a migraine for four days from caffeine deprivation. I advise you to plan ahead and wean yourself off of sugar, caffeine and any foods you […]