April 12, 2009

Greatest Symbol of American Industry goes Green: The Empire State Building.

“A new icon…of sustainability.”

“A shining example of what can be done in big cities around the world.”

Bill Clinton and folks from the Clinton Climate Initiative, Greg Fanta, (the great, late Boulder architect), RMI and others talk about how to take the Empire State Building—that gorgeous symbol of NYC, this international monument to American business—where my grandpa had an office back in the day—beyond inefficient, beyond greenwashing, and toward money-saving deep green.

A pro video, enjoyable to watch (except for cheesey 80s style inspiring background music, egad). Video:

For nearly 80 years the Empire State Building has been an icon of the New York City skyline. Built in another time of economic hardships, it was designed to symbolize America’s limitless potential. Today the Empire State Building is undergoing a major sustainability retrofit, thereby becoming a leading example of economic and environmental revitalization.


Produced by: Rocky Mountain Institute (rmi.org), Johnson Controls (johnsoncontrols.com) and Jones Lang LaSalle (jll.com)

Script: David Fribush
Camera: Stephen McGee
Editing: Jonah Bea-Taylor
Original Music Score: Caroline Penwarden
Narration: Joshua Pollock
Voice Recording and Mix Engineer: Kevin Adams

Carbon Nation’s ESB Charrette and Amory Lovins footage used by permission from the Earth School Educational Foundation, Inc.

Special Thanks to:
The Skyscraper Museum

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