Justin’s Nut Butter takes $1 Million, plans to go Big.

Via elephant journal
on Apr 26, 2009
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justin's nut butter

I’ve known the good folks at Justin’s Nut Butter, and Justin himself, for years. So it’s not without a sadness that I opened my virtual paper, Boulder County Business Report, this morning (thanks to a tweet from Fresh Ideas Group)…

fresh ideas group

…and read this: 

Justin’s raises close to $1 million 

Justin’s raises close to $1 million

BOULDER – Justin’s Nut Butter, a Boulder-based peanut butter company, has closed on a $935,000 round of funding from family and friends.
With this capital, the natural products company plans to hire key individuals to grow its business through current retailers and continue it national expansion plans. 

Justin’s Nut Butter began selling its product in 2004…for the rest, click here and go to BCBR.

Why, I remember Justin and his team selling nut butter every farmers’ market for yeyeeeeeeyeyears, themselves. I remember Justin, as recently as a few months back, demo-ing alone, himself, in a Wild Oats-now-Whole Foods. I remember Josh Onysko of Pangea, shortly after he moved right above my apartment in the same building, stopping by and cracking up when I opened the door with only (thank god) boxers and (oh, god) a spoon and a big jar of Justin’s Almond Butter, eating right now of the jar. Mmmm, the eco bachelor life is a lot like the conventional bachelor life—depraved, barbaric, gross, sad…slightly cute, in the way a dog is cut when it eats crumbs off the floor…

Anyways, I’m no fan of taking on money from The Man, selling out and going Mainstream. Wait: I am a fan of going Mainstream—effecting Big Change is what we’re all in this game for. So god bless and good luck, and if you have to make tough decisions that [email protected]#$%^&* off your moneychangers, well learn the art of finesse and keep your integrity, ultimately it’s all you got that matters.


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3 Responses to “Justin’s Nut Butter takes $1 Million, plans to go Big.”

  1. I sent this to Justin: "Congrats to you, ol'boy" with the link. He replied with the important clarification that it wasn't Josh, it was Justin himself who I greeted at door with almond butter breath…and a more important clarification re the investment:

    Thanks Way,

    The cash is all from local investor friends and family!

    Keepin’ the dream alive.

    And I will NEVER forget your hot peanut butter breath in boxer shorts. Unfortunately . . .

    Justin Gold
    Mastermind behind . . .
    Justin's Nut Butter

    I replied:
    Really? Yayayayayayayayayayayayayay! Still, as Steve Demos says, show me an intestor who'll walk away from their money when you do something "crazy" (the kind of thing that makes entrepreneurs successful, sometimes)…and I'll show you an angel investor.



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