Yvon Chouinard, Mr. Patagonia, rejected Mafia in ’91.

Via elephant journal
on Apr 10, 2009
get elephant's newsletter

yvon chouinard patagonia

Back in ’91, things got so bad for Patagonias Yvon Chouinard—a hero to green-ies, dirtbaggers and entrepreneurs alike—that his accountant suggested he take on mafia dough.

As things turned out, of course, he rejected the Mafiosa’s interest in his company.

Why? Because they charged too high interest—28% or so—ironically, what many credit card companies now charge. Readallaboutit here.


About elephant journal

elephant journal is dedicated to "bringing together those working (and playing) to create enlightened society." We're about anything that helps us to live a good life that's also good for others, and our planet. >>> Founded as a print magazine in 2002, we went national in 2005 and then (because mainstream magazine distribution is wildly inefficient from an eco-responsible point of view) transitioned online in 2009. >>> elephant's been named to 30 top new media lists, and was voted #1 in the US on twitter's Shorty Awards for #green content...two years running. >>> Get involved: > Subscribe to our free Best of the Week e-newsletter. > Follow us on Twitter Fan us on Facebook. > Write: send article or query. > Advertise. > Pay for what you read, help indie journalism survive and thrive.


Comments are closed.