April 10, 2009

Yvon Chouinard, Mr. Patagonia, rejected Mafia in ’91.

Back in ’91, things got so bad for Patagonias Yvon Chouinard—a hero to green-ies, dirtbaggers and entrepreneurs alike—that his accountant suggested he take on mafia dough.

As things turned out, of course, he rejected the Mafiosa’s interest in his company.

Why? Because they charged too high interest—28% or so—ironically, what many credit card companies now charge. Readallaboutit here.

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