May 25, 2009

Transforming the Business of Yoga with…Pay-What-You-Can Yoga!?

Yup. You read that right. On May 26, 2009, my friends Quinn Kearney and Clarie Mark of Yogaview in Chicago are leading a bold experiment–pay-what-you-can yoga.

It’s been done before (google pay what you can yoga), but to see a high-level yoga studio that is considered one of the best studios in Chicago to lead the way on pay-what-you-can yoga is inspiring.

Could this be the perfect time to do this experiment? When I attend yoga here in Boulder, I’ve noticed a small drop in class size. In a climate where people are really watching what they spend and yoga has been a $27 billion dollar per year industry, this may confront the view that yoga is a highly profitable business. Perhaps it will remind us what yoga is really about?

Yoga studios everywhere, take notes. Will this challenge the $15-17 dollar per class drop-in fee? Will other studios follow their lead? What studio here in Boulder has the courage to try this one? How will starving yoga instructors make their money?

Yogaview is asking for a $10-20 donation per class. Their hope is that folks that can pay full price will and this will support folks that cannot afford it, but can pay something. If you live in the Chicago area, go support their grand opening on May 26th!

As they say on their website: “We believe the healing and spiritually uplifting gift of yoga is for everyone and that allowing more people to practice more often can make our world a better place.”

Wow. I am inspired. What about you?

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