Coke just got Greener, saved some Green.

Via elephant journal
on Jul 1, 2009
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Green equals Green. Coke just proved it. Now they just gotta go…organic?

From the Common Sense Chronicles of Business getting eco-reponsible and saving dough, in so doing. Excerpt re that greatest of Imperialistic Capitalistic Multi-national It’s-a-Small-World Brands, Coca Cola:

green coca cola eco

Coca Cola Goes Eco-friendly
It is by now, a truth universally acknowledged, that by looking to reduce their carbon footprints, companies can also discover ‘tangible cost savings’.

Coca Cola has pioneered a new drinks can design that will save 15,000 tonnes of aluminium ever year.
The new design, which uses 5% less aluminium than traditional drinks cans, will help cut back on how much of aluminium is used in Europe. In addition, using less aluminium means less carbon dioxide being released into the atmosphere.

The metal in the cans is less than 0.1mm thick, about the width of a human hair. The strength of the cans is not compromised. In total, the new cans will cut the carbon footprint of the drinks industry by 78,000 tonnes per year, the same as taking almost 20,000 cars off the road.

Six and half billion of the cans have already been produced and distributed, with major drinks brands and brewers across Europe readily taking up the new design.

Coca Cola has also reduced the amount of glass in its iconic 330ml bottle, down 20% from 263g to 210g. The new bottles are 0.1mm wider and 13mm shorter than the original...for the rest, click here.


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4 Responses to “Coke just got Greener, saved some Green.”

  1. sj* says:

    great. a slimmer aluminum can. still a global health disaster. brilliant.

  2. JoanaSmith says:

    I know a couple of the higher-ups at coke. One guy is one of the few who has memorized the recipe for the syrup (it's not written down) and the other runs marketing for Europe. These really are good folks, great families, and it always confused me that they worked at Coke. But even though their loyalty never wavers from their product (they don't drink coffee in the morning, I'll tell you that!) they want to do good in the world. Yes, the sellers of fizzy sugar water are looking for a way to turn it around, teach the world to sing. This is good.

  3. Lets see…aluminum is toxic and can't come into contact with food so it has to be lined with something…and the liners contain BPA which is toxic. And Coke is responsible for the deaths of indigenous people in South America (check out Killer Coke). Hmmm, and that makes them green how?

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