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August 22, 2009

Member Number One & Two: 1% for the Planet. Video.

Ironically, I can’t yet afford to join ’til elephantjournal.com gains a few more advertising supporters. But I hope to do so soon, and thinks it makes great financial sense for those who aren’t fighting to keep their house.

A [3min.] portion of our profile on 1% For the Planet, an alliance of businesses that donate at least 1% of their annual revenues to environmental organizations worldwide. Founded by Yvon Chouinard and Craig Matthews, 1% has grown to over 1000 members since it’s launch in 2002 and has donated nearly $42 million to approved environmental non-profits. Music by Neil Halstead & Jack Johnson courtesy of Brushfire Records onepercentfortheplanet.org

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