August 23, 2009

Think Different: Spiritual Materialism…or Inspiring Advertising?

I’m with you on this one.

Is it wrong to “use” Gandhi or Allen Ginsberg or the Dalai Lama to sell Apple computers, or is this advertising as it should be—using a multi-kajillion dollar budget to simply, elegantly remind We the Masses of inspiring figures of our time?

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Waylon Lewis is the founder of elephantjournal.com

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